Boohoo Digital & Social CRM Strategy: How Fast Fashion Brands Build Customer Loyalty Online
MARK3114 – Customer Management Boohoo PLC . . . Andrew Hill Notes • Social CRM and Digital CRM are referred to collectively as “Modern CRM” throughout. • Telephone and email are considered both traditional and digital contact methods in respect of customer relationship management. Organisational Summary Boohoo PLC (referred to Boohoo throughout) are an […]