Critical Analysis Report of Primark’s Online Presence and E-Marketing Activities
MARK 3011 E-Marketing . Assignment 1: Critical Analysis Report of Primark’s Online Presence and E–Marketing Activities . Andrew Hill . Introduction This critical analysis of Primark’s online presence focuses on web experience and social media networking whilst applying models and theoretical frameworks including Chaffey’s 5S’ of digital marketing (2001) and Jobber and Fahy’s 4C’s for […]